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ADVICS Receives Import Product and Marketing Award for Best Packaging at AAPEX 2024

Import Product and Marketing Award for Best Packaging presented during AAPEX 2024 Award recognizes excellence in product packaging and branding in the automotive aftermarket New brake fluid label completes ADVICS’ rebranding in alignment with parent company, AISIN TORRANCE, Calif., –November...

ADVICS Expands Brake Rotor Offerings with 50 New SKUs

ADVICS to expand line of high-carbon, fully coated rotors Offers superior durability and performance parts for over 20 Asian and domestic brands More than 65 million VIOs axle coverage TORRANCE, Calif., – November 5, 2024 – ADVICS, a leader...

As a technician, staying up to date with the latest trends and technologies is crucial for the success of both you and your shop. This is especially important when servicing electric vehicles (EVs).

Brake System Maintenance: DIY vs Professional Service

Whether you’re a DIY enthusiast or a professional, the ADVICS team of experienced techs are here to offer tips to help keep your – or your customers’ – brake systems in tip-top shape.

Electrification and ADAS: The Brake Pad Connection

In a 45-minute webinar, the experts and engineers from ADVICS explore why most late-model vehicles require a premium brake job to restore the performance and safety of the total vehicle.

Common Consumer Brake Pad FAQs

As a counter professional, you likely have customers inquiring daily about why they should purchase one brake pad over another. Our expert techs at ADVICS have compiled the following guide to help you with these conversations.

What is “brake fade” and how can it be prevented?

Brake fade presents itself in ways that feel similar to that of a worn-out brake pad. With brake fade, stopping power will return, although not always to the same extent once the problem has been addressed.

Tips for Counter Pros: Answering Brake Pad FAQs

As you know, issues with front brake rotors will feel like a shaking of the steering wheel when pressure is applied to the brake pedal.

ADVICS Launches Technical Video Series

The four new videos are part of the ever-growing ADVICS technical resources library, which features helpful articles for technicians, installation procedures, warranty information and more.

How to Identify and Repair Brake Fluid Leaks

Identify and repair brake fluid leaks with these considerations.

Repairing Lost Pedal Pressure Within Your Braking System

Learn about brake hydraulics and the most commonly under or misdiagnosed causes of pedal pressure and how you should fix it.

Identifying and Preventing Warped Rotors

Brake rotors play a critical role in stopping the vehicle safely. How does rotor warping happen, what are the side effects and how can you prevent it?

ADVICS Expands Product Lines with Launch of New Electric Parking Brake (EPB) Actuator Kits

ADVICS, the leader in advanced braking technology, is expanding its brake system product offerings by adding new EPB actuator kits, which attach to the vehicle’s caliper and automatically engage the parking brake.

Installation Procedure: Electric Parking Brake (EPB) Actuator Kits

Installation procedure for how to install an ADVICS Electric Parking Brake (EPB) Actuator Kits. Always consult the manufacturer's vehicle-specific service manual for reference.

How to Diagnose Brake Noise Issues

Brake noise is the most common reasons for customers to visit the shop. Vibration, ‘morning sickness’ and contamination can all be causes of brake noise.

How to Detect Signs of Worn-Out Brake Pads

Ensuring a vehicle’s braking system is in working order is crucial to your customers’ safety. So, a thorough assessment of the vehicle’s brake pad wear is a must.

Considerations for Counter Professionals When Recommending Brake Pads to Electric Vehicle (EV) Owners

As you know, issues with front brake rotors will feel like a shaking of the steering wheel when pressure is applied to the brake pedal.

ADVICS Releases Five New Toyota, Lexus Brake Pads

All five of the new brake pad part numbers are original equipment, with coverage for 2019-2023 model year Toyota and Lexus brand vehicles. They all include hardware kits made from stainless steel, according to ADVICS. The expansion adds about 5...

Top Tips: Brake Jobs for ADAS-Equipped Vehicles

Performing brake service on vehicles equipped with ADAS or Advanced Driver Assistance Systems can now require additional steps to ensure brakes are in working order.

Troubleshooting and Mitigating Brake Rotor Problems

As you know, issues with front brake rotors will feel like a shaking of the steering wheel when pressure is applied to the brake pedal.

ADVICS Launches Nine New ADVICS OE Rotor Part Numbers

All nine of the new rotor part numbers are original equipment, with coverage for late model Toyota and Lexus brand vehicles. Each of the new rotor SKUs feature black painted hats and corrosion protection to mitigate rust.

ADVICS Wins Automotive Communications Award at AAPEX 2022

ADVICS won an Automotive Communications Award at the Automotive Aftermarket Products Expo (AAPEX) 2022 for “Best B2B Social Media Campaign,” for its social media launch of the brand’s new, ultra-premium brake fluid product category.

Brake Pad and Disc Rotor Replacement Procedure

Brakes play a vital role in maintaining road safety. In this video, we will explain how to replace brake pads and rotors in 10 steps.

ADVICS Expands Hyundai, Kia and Genesis Coverage with Launch of 67 Brake Rotor SKUs

ADVICS is expanding its brake rotor product line by adding approximately 28 million to its vehicle in operation (VIO) axle coverage. Each of the 67 brake rotors are certified high-carbon and fully coated, offering premium protection against rust and corrosion.

ADVICS Expands Coverage with Launch of 44 Brake Pad SKUs

ADVICS, the leader in advanced braking technology and member of the AISIN Group of companies, announced today that it is expanding coverage of its brake pad product line.

Troubleshooting: Brake Pad Backing Plate Rust

What to do when your brake pad backing plate is rusting. Here is a helpful list of likely causes and solutions.

Troubleshooting: Seized Caliper

What do you do if your car is being pulled to the side when brakes are applied? Here is a helpful list of likely causes and solutions.

How to Address Brake Noise Issues

You’re familiar with one of the most common reasons customers bring their vehicles into the shop: unpleasant noise emitted when they press down on the brake pedal.

Troubleshooting: Brake Pad Brake Noise

What to do when a squeal or squeak can be heard when brakes are applied? Here is a helpful list of likely causes and solutions.

Benefits of Using Brake Parts Designed to Work Together

When replacing brake system components, it might seem like using compatible parts from any manufacturer – regardless of brand – should get the job done.

Understanding Brake Fluid Viscosity

Viscosity is a measure of thickness for brake fluid, especially at low temps. Brake fluid needs to be thin so it easily flows through the ABS system.

Recommending the Best Brake Pads for Your Customer

Recommending the best brake pads possible for your customers. Let’s break down the differences between each of the three brake pad material types.

Understanding the Critical Role of Brake Fluid

Brake fluid protects the metals used inside the braking system such as calipers, wheel cylinders, master cylinders, and ABS control valves.

Troubleshooting: Brake Pressure Loss

What do you do when your brake pedal is sinking regularly when applying your brakes? Here is a helpful list of likely causes and solutions.

Troubleshooting: Brake Fluid Leak

What do you do when there is a brake fluid leak? Here is a helpful list of likely causes and solutions.

Troubleshooting: Caliper Piston Sticking

What do you do when your caliper piston is sticking? Here is a helpful list of likely causes and solutions.

Troubleshooting: Brake Rotor Grooves

What to do if your car judders when brakes are applied? Here is a helpful list of likely causes and solutions.

Troubleshooting: Car Judder When Brakes Are Applied

What to do if your car judders when brakes are applied? Here is a helpful list of likely causes and solutions.

Troubleshooting: Brake Noise PBC Grease Application

What to do for PBC grease application for brake pad noise. Here is a helpful list of likely causes and solutions.

Troubleshooting: Brake Pad Uneven or Premature Wear

What to do when your brake pad is uneven or wearing down prematurely. Here is a helpful list of likely causes and solutions.

Common Causes of Brake Fluid Leaks and Diagnoses

How do you recognize if something has gone wrong, like a brake fluid leak? There are a few simple indicators to keep an eye out for.

Not All Brake Fluid Is Created Equal

Ultra-premium brake fluid is created with corrosion protection, excellent material combability and improved lubricity.

A Closer Look at Brake Fluid Boiling Points

A high boiling point is critical in enabling the brake fluid to transmit force to the braking system which results in a safer vehicle.

What is a DOT 4 LV Brake Fluid

Manufacturers have created low viscosity formulas of DOT 4. Viscosity is measured by how brake fluid spreads over a surface within a set time.

Troubleshooting: Protruding Edge on Brake Rotor Surface

What to do when there is a protruding edge on your brake rotor surface? Here is a helpful list of likely causes and solutions.

ADVICS Brand Launches New Packaging Design

ADVICS, the leader in advanced braking technology and member of the AISIN Group of companies, is rolling out a new packaging design for its products.

Recommending Ultra-Premium Brake Fluid

Ultra-premium brake fluid is designed to perform in any environment and deliver reliable brake system operation due to its low-temperature viscosity.

How Do You Test Brake Fluid

Due to brake fluid being hydroscopic, the condition depends on two types of indicators - water concentration and the condition of the additive.

How Do You Store Brake Fluid?

Once a bottle of brake fluid is opened, moisture will compromise the contents. Use or discard within a year after opening for maximum benefits.

Why Choose Ultra-Premium Brake Fluid?

Brake fluid is a hydraulic fluid that applies braking force to all four of the vehicle’s wheels when the driver presses on the brake pedal.

Troubleshooting: Soft or Spongy Brake Pedal

What do when your brake pedal feels soft or spongy when being applied? Here is a helpful list of likely causes and solutions.

Why Wet and Dry Boiling Points Are Important

Dry boiling points are the point that a new package of brake fluid boils at, while wet boiling points are measured after the brake fluid absorbs moisture.

Brake Fluid Boiling Points: What are They and Why Do They Matter?

You know that DOT 3 and DOT 4 brake fluid formulas have different boiling points, but what do those different temperatures actually mean?

Breaking Down the DOT Ratings for Brake Fluid

DOT numbers categorize brake fluid by its boiling point. For example, DOT 4 has a higher boiling point than DOT 3 which gives it its higher number.

Troubleshooting: Rotor Surface Overheating

What to do when you see blue spots on the surface of your rotors? Here is a helpful list of likely causes and solutions.

Troubleshooting: Caliper Slide Pin Sticking

What to do when you are having brake pad noise and wear due to the caliper slide pin sticking? Here is a helpful list of likely causes and solutions.

Brake-Fluid Replacement Is More Important Than Ever

Brake-fluid is essential to the operation of the braking system. Learn the importance of brake fluid and the difference between DOT 3 and DOT 4 formulations.

How Do You Flush the ABS System?

Skills and tools for replacing or flushing large volumes of brake fluid efficiently as well as tips for what brake fluid to use for your ABS system.

Service Done Right #7: The Most Important Fluid On The Car – And How To Test It

Addressing inspection details from brake fluid color to hygroscopic brake fluid properties and brake fluid shelf life.

Brake Fluid 101: What Does Brake Fluid Do? What is the Difference Between DOT 3 vs. DOT 4?

The main difference between DOT 3 and DOT 4 brake fluid formulas is their ability to handle heat and water absorption within the braking system.

ADVICS Brand Launches New Line of Ultra-Premium Brake Fluids

ADVICS, the leader in advanced braking technology, won an Automotive Communications Award at AAPEX 2021 for “Best B2B Technical Article/Blog/Content Piece,” for its technical article titled “Ceramic vs. Semi-Metallic Brake Pads: How They Work and What They’re Made Of.”

Checklist: Winter Brake System Issues to Look Out For

In the cold winter months, there are some additional things to look out for that can help keep your customers safer as they drive in inclement conditions.

ADVICS Wins Automotive Communications Award at AAPEX 2021

Brake Master Cylinder Diagnostics

Diagnosing a brake master cylinder issue can be complex. Learn about what you should be checking for in a step-by-step vehicle evaluation.

Why Choose an Ultra-Premium Brake Job

With vehicles being engineered to be significantly quieter over time, ultra-premium brake jobs are necessary for eliminating brake noise.

ADVICS HOW TO: Bedding-In Brake Rotors & Brake Pads

Shaking, vibration and noise are some common reasons for a customer to visit the shop. This can be caused by improper installation of parts.

Brake Booster And Vacuum Pump Diagnostics

Oil can interfere with brake booster functionality if it's sucked into the engine to the pump, etc. This video gives tips to identify and repair the issue.

Why Brake Pads and Rotors Should Be Replaced Together

Brake pads and rotors should always be replaced in pairs. Pairing new pads with worn rotors could cause a lack of proper surface contact.

Ultra-Premium Quality: What Does It Mean For Your Shop?

In the aftermarket, there are parts manufacturers who produce product which is better than OE quality? That’s where companies like ADVICS come in!

ADVICS Expands Ultra-Premium Disc Brake Pad Coverage for Domestic Makes

In an ongoing effort to expand its current product offering for the North American aftermarket, ADVICS – the leader in advanced braking technology and member of the AISIN Group of companies – has launched more ultra-premium brake pad SKUs to...

Checklist: Brake System Inspection

As a technician, you know the importance of performing a full brake system inspection to ensure that you complete the right service for the vehicle.

To show someone working on ceramic brakes

Pros and Cons of Ceramic Brake Pads

Ceramic brake pads are still a relatively new technology, but have quickly become the stock brake pad material of choice for many luxury vehicle brands.

Where Should Brake Lubricant Be Applied?

Where should brake lubricant be applied? Applying grease to the correct areas? Andrew Markel settles the argument about brake lubricants.

Can Your Brakes Fail If They Are Below Spec?

Do you know what happens when brake pads and brake rotors go below the minimum wear specification? Watch the video explanation to learn more.

How Do Brake Pad Shims Work?

Brake pad shims help prevent brake noise or NVH by creating a barrier between the brake pad and caliper. Take a look at what makes an effective brake shim.

Can A Brake Rotor Become Out Of Balance Like A Tire?

Most brake rotors are balanced at the factory and instead of adding weight they remove a small amount of material in a process called mill balancing.

Why Brake Rotor Quality Matters

Brake rotors are just as important as brake pads when it comes to stopping the vehicle. Brake pads and brake rotors work in partnership.

Are Ceramic Brakes Right for Your Customer?

There are different types of friction to choose from – organic, semi-metallic, ceramic – when performing repair or maintenance on brakes.

ADVICS Aftermarket Launches Facebook Page

ADVICS will use this platform to provide automotive service professionals with rich technical content focused on automotive brake pads, brake rotors, and friction technology.

Installation Procedure: Brake Booster

Installation procedure for how to install an ADVICS brake booster. Always consult the manufacturer's vehicle-specific service manual for reference.

Installation Procedure: Brake Wheel Cylinder

Installation procedure for how to install an ADVICS brake wheel cylinder. Always consult the manufacturer's vehicle-specific service manual for reference.

ADVICS Significantly Expands Coverage for Ultra-Premium Disc Brake Pads and Rotors

In an aggressive effort to expand its current product offering for the North American aftermarket, ADVICS, the leader in advanced braking technology, has announced a major addition to its product line of ultra-premium disc brake pads and rotors for Asian...

Ceramic vs. Semi-Metallic Brake Pads: How They Work and What They’re Made Of

Your customers rely on their braking system to provide reliable stops each and every time. So how does the vehicle’s friction system work?

Brake Noise Problems Without the Brake Pads

What could cause brake noise even when the brakes are not applied? Often brake noise will not change when the brakes are not applied.

What Is the Brake Friction Curve And Why is it Important?

The curve for different friction compounds can define its application. The curve for different friction compounds can define its application.

What To Look For During a Brake Rotor Safety Inspection

If there is any cracking, it can result in a structural failure of the rotor. A brake rotor is one of the most stressed components on any car or truck.

Where Should the Brake Pad Wear Sensor Go?

Depending on the application, the brake pads will have mechanical or electronic wear sensors. But, where should the sensor go?

How to Tell If a Brake Pad is Ceramic or Semi-Metallic?

Don’t judge a brake pad on just the color of the friction material. To find out the friction type, use the box or the brake pad manufacturer's catalog.

The ADVICS Commitment to Cutting-Edge Technology

Hear how ADVICS properly honors its OE heritage while highlighting a commitment to cutting-edge technology and consistency in products.

Worn Brake Pads Can Indicate a Lot About the Braking System

Before you throw out the old brake pads or order a new set, take a good look at them. Worn brake pads can tell you a lot about the entire brake system.

Do I Need a Scan Tool to Replace the Read Brake Pads?

Find out the importance of using the tool to adjust the parking brake after replacement. Andrew Markel discusses why it is important to use the scan tool.

Adaptive Cruise Control and Brake Pads

This Tech Minute video with Andrew Markel discusses the importance of using high-quality brake pads for vehicles with adaptive cruise control.

Brake Rotor Corrosion and How to Get Rid Of It

One of the most common conditions of corrosion on the surfaces of the brake rotor is an accumulation of corrosion on the surfaces of the brake rotor.

ADVICS Launches New Branding Campaign and Website for North America at AAPEX 2019

New branding campaign focuses on the customer’s journey New aftermarket website features intuitive navigation and a custom-built catalog and parts lookup tool The redesigned branding elements and website are consistent with ADVICS’ technology-focused family of products LAS VEGAS – Nov....

ADVICS Launches New North American Website

New aftermarket website features intuitive navigation, a custom-built catalog and parts lookup tool and new individual product pages The site’s responsive design provides a consistent viewing experience for users across devices The site has a new, dedicated domain, separate from...

Installation Procedure: Brake Master Cylinder

Installation procedure going over how to install ADVICS brake master cylinder. Always consult the manufacturer's vehicle-specific service manual for reference.

ADVICS to Participate in Panel Discussion at 2019 BMC,FMSI Brake Weekend

Greg Ladley, manager of friction engineering, will represent ADVICS at the 2019 Brake Weekend meeting on June 2nd Leaders in the braking industry will gather to share perspectives on the industry and its future Ladley will participate in a panel...

ADVICS North America, Inc. Awarded Total Quality Alliance with Toyota

Plymouth, MI (October 2017) – Toyota Motor North America Service Parts & Accessory Supplier Award Recognition has been awarded to ADVICS North America, Inc. The award was presented to ADVICS based on their demonstration of superior quality in their products...