ADVICS Wins Automotive Communications Award at AAPEX 2022

TORRANCE, Calif., – November 10, 2022 – ADVICS, the leader in advanced braking technology, won an Automotive Communications Award at the Automotive Aftermarket Products Expo (AAPEX) 2022 for “Best B2B Social Media Campaign,” for its social media launch of the brand’s new, ultra-premium brake fluid product category.

The goals of the campaign were to introduce the new brake fluid product category to warehouse distributors (WDs) and those responsible for making parts purchases at the shop level, educate on product features and benefits and provide technical product education in the form of tech tip articles and videos.

The award-winning Facebook campaign earned over 2,000 impressions for technical content posted between February 1 – March 31, 2022.  Twelve unique technical videos featuring brake fluid-related topics were produced and they gained over 10,000 views during the same time period.

“We value social media as an important communication tool to reach our technician audience daily, and understand the meaningful role it plays in the launch of a new product,” said Fumiko Higa-Bales, branding and supply chain manager, Aftermarket. “We are proud to accept this award for our social media campaign which supported a successful brake fluid launch, while also increasing ADVICS’ brand awareness and growing our social media audience.”

The award-winning social media campaign was managed by MBE Group, a full-service marketing communications agency based in Bloomfield Hills, Mich.

The Automotive Communications Awards, presented by Women in Auto Care, acknowledge companies and agencies for their outstanding advertising, marketing and public relations efforts in the automotive aftermarket.

For more information on ADVICS, visit, and find its entire library of technical articles, videos and more here.