- ADVICS to expand line of high-carbon, fully coated rotors
- Offers superior durability and performance parts for over 20 Asian and domestic brands
- More than 65 million VIOs axle coverage
TORRANCE, Calif., – November 5, 2024 – ADVICS, a leader in advanced braking technology, has announced plans to release 50 additional brake rotor SKUs in Q4. The product expansion will include more than 65 million vehicles in operation (VIOs) axle coverage across both Asian and domestic brands.
ADVICS ultra-premium disc brake rotors are manufactured with certified high-carbon metallurgy and fully coated with black hats, like OE parts, to protect them against rust and corrosion.
This expansion covers numerous Asian and domestic automotive brands including Acura, Honda, Mazda, Nissan, Subaru, Mitsubishi, Toyota, Buick, Cadillac, Chevrolet, GMC, Saturn, Ford, Lincoln, Chrysler, Dodge, Jeep, Ram, Hyundai and Kia.
“We’re proud to expand our portfolio of ultra-premium brake rotors, offering customers exceptional coverage over a wide range of vehicles,” said Gil Pulliam, senior manager, aftermarket, ADVICS North America. “This expansion allows us to meet the growing demands of the aftermarket and demonstrate our commitment to quality and performance.”
Visit ADVICS at booth #A4656 during AAPEX 2024 to discuss the company’s latest advancements, including the expansion of its rotors line and recently-released brake fluid bottle label.
About ADVICS
ADVICS (Advanced Intelligent Chassis Systems) is a supplier of ultra-premium OE brake system components that are engineered and manufactured with industry-leading technology and innovation for the aftermarket. With the combined experience of AISIN, DENSO and SUMITOMO ELECTRIC, three of the world’s premier automotive suppliers, the ADVICS journey represents the very best of Japanese quality, global expertise and environmental sustainability for the road ahead. ADVICS ultra-premium aftermarket product line includes brake pads, master cylinders, wheel cylinders, brake boosters, brake rotors and calipers. ADVICS North America, Inc. is a wholly owned subsidiary of ADVICS Co. LTD. and has expanded to include more than 20 locations and over 10,000 employees on a consolidated basis worldwide. As a member of the AISIN Group of companies, all ADVICS aftermarket products are sold exclusively through AISIN World Corp. of America. Dealers can be found using the online dealer locator tool. For more information, visit http://advicsaftermarket.com/
About AISIN Aftermarket
AISIN Aftermarket (Americas), a business division of AISIN Group based in Torrance, Calif., provides OE-quality premium parts and components to the automotive aftermarket, utilizing the engineering expertise, technological competencies and resources as one of the largest Tier One suppliers in the world. AISIN Aftermarket offers an extensive line of automotive products in categories such as: cooling, engine, drivetrain, body, electronics, chemicals and fluids. AISIN Aftermarket is also the exclusive distributor of ADVICS brake and brake-related products. AISIN brings OE quality to your driveway through a vast global distribution network as well as warehouse locations in California and Tennessee to service North America (Canada and USA) and ASLA, Panama to service Latin America. Please visit www.aisinaftermarket.com or connect with us at [email protected].
