A brake pad is not a commodity; sure, customers might think they want to make a brake selection based on cost but just wait until that brake pad starts squealing or its life is cut short by corrosion because of its construction. That’s why it’s important to understand the advanced technology that’s packed into high quality brake pads.

So, let’s call out the biggest talking points around brake pads and what’s important to look for in a top-of-the-line pad replacement.

1.Noise

No one wants to hear the squeal of brakes when they press the pedal. That’s why ADVICS aftermarket brake pads utilize friction technology that provides safe and smooth braking events while minimizing unwanted noise. In fact, benchmark testing has shown that ADVICS pads produce 46 to 51% less noise during braking events compared to competitors that were tested.

These results can be attributed to the NVH mitigation strategies utilized in development. A robust underlayer premium multi-layered shim and slots and shamers to reduce the risk of noise and provide an excellent cost per mile value and cost per mile takes us to our next brake pad talking point.

2. Brake pad life

Corrosion is the silent killer of brake pads. It can cause delamination which is the process at which corrosion works its way between the friction material and backing plate causing the two layers to become separated. That’s why you want to look for brake pads like those offered by ADVICS which is a fine blank steel backing plate that undergo an OE level corrosion resistant treatment. This ensures backing plate rigidity throughout the life of the brake pad. As a bonus ADVICS proprietary vehicle specific brake pad formulations can provide Optimal Performance and heat dissipation promoting extended pad and rotor life.

3. Pedal feel and safety

There’s confidence in safe braking and when new brake pads go onto a car the customer has an expectation of how they should feel aim to suggest a brake pad that offers the same feel as the OE product. ADVICS brake pads for example tout 100% OE product pedal feel

4. Better for the environment

Sustainability is becoming more than just a buzzword in the automotive world ADVICS is committed to producing friction products that comply with the EPA’s requirements for a reduction of copper content in brake pads to 0.5% by weight by 2025.

Remember when you’re replacing brakes you’re installing quality, reliability, safety and peace of mind for the customer.

To learn more about the cutting edge technology that gets packed into ADVICS brake pads be sure to visit the ADVICS website www.advicsaftermarket.com