ADVICS Launches New North American Website

  • New aftermarket website features intuitive navigation, a custom-built catalog and parts lookup tool and new individual product pages
  • The site’s responsive design provides a consistent viewing experience for users across devices
  • The site has a new, dedicated domain, separate from its OE division

Plymouth, Mich. – Sept. 12, 2019 – ADVICS, the leader in advanced braking technology for Asian and domestic vehicles, has launched a new website for the North American aftermarket. The new website now boasts its own dedicated domain, separate from its OE division, and an updated, modern design that reflects the ADVICS brand.

“The new ADVICS aftermarket site will quickly connect visitors with valuable information about our products and will reinforce our position as innovators of leading-edge technology in the brake industry,” said Gil Pulliam, senior manager of aftermarket sales for ADVICS.

The new ADVICS aftermarket website was strategically designed for users to easily and intuitively locate the aftermarket products and part information they are searching for, using the redesigned navigation bar. The responsive design offers a consistent and device-friendly viewing experience on desktop and mobile devices.

The site design showcases ADVICS’ new branding elements, highlighting the company’s OE heritage and partnership with AISIN Group. The site messaging emphasizes ADVICS’ commitment to brake performance, customer safety and comfort, innovation and the quality of its products. Visitors to the site will see a custom-built online catalog and parts lookup feature, with the ability to search by application, part number or cross reference number.

The new individual product pages enable users to quickly understand the features and benefits of each product line with the pop-up feature and supporting image gallery.