ADVICS Launches New Branding Campaign and Website for North America at AAPEX 2019

  • New branding campaign focuses on the customer’s journey
  • New aftermarket website features intuitive navigation and a custom-built catalog and parts lookup tool
  • The redesigned branding elements and website are consistent with ADVICS’ technology-focused family of products

LAS VEGAS – Nov. 6, 2019 – ADVICS, the leader in advanced braking technology for Asian and domestic vehicles, has launched a new branding campaign and website for the North American aftermarket at AAPEX 2019. The branding campaign and website redesign are part of ADVICS’ ongoing effort to provide exceptional support to customers and to serve as an industry leader in the rapidly evolving brake industry.

“ADVICS has excelled because of our commitment to technology and to developing products for the entire brake system,” said Gil Pulliam, senior manager of the aftermarket department for ADVICS. “We have redesigned our website and brand materials so that they convey our commitment to cutting-edge technology, which results in our high-quality family of products. As a global supplier, we want to ensure that customers around the world have consistently positive interactions with our brand and products.”

The new branding campaign focuses on telling the story of how ADVICS’ products are designed to support the safety and comfort of customers through their journeys behind the wheel. With a clean and modernized campaign reflective of the technology-focused company, ADVICS continues to set itself apart as a leader in brake systems for Asian and domestic passenger cars and light trucks.

The ADVICS aftermarket website was redesigned to increase user engagement and better communicate with customers, technicians and shop owners. The website now features intuitive navigation for both mobile and desktop use, a custom online catalog and parts lookup tool and individual product pages.